Do you remember your childhood? How cool it was to receive gifts? As children, even minor gifts possessed the magic to make you smile and feel lucky. Every gift brought a wave of excitement and fun with it. As you grew up, the chances of smiling became lesser and the tensions and worries grew more in number.

However, the delivery of your favorite products still makes you smile. There are items you always wanted to buy but ignored them for some reason. When you finally place an order for it, the waiting period starts. Waiting for the delivery of this item is often harder than anticipated. You can feel every minute passing as slow as a year. It takes around 3 to 5 working days for this item to arrive at your doorstep. Finally, when the delivery guy rings the bell your heart skips a beat. Your face gets that beautiful curve of smile that stretches from one end to the other. Your eyes start shining and you rush towards the door.

Are you excited? Well, yes you are. There is nothing more exciting than receiving the product you waited for so long. You receive it and bring it inside. Now, what excites you the most is the packing of this product. It is different than the majority of the products you receive. While the majority of the companies use a luxury wooden box, the product you ordered came wrapped in an elegant velvet pouch with a drawstring. This soft velvet pouch makes you feel special and important. You open the pouch and find your product inside. You use your product but you save the pouch for further use.

This clearly shows how packaging can change the customer’s mind about your product. As the idiom goes; the first impression is the last impression so you should make the first impression best. The packaging of the product is not only to keep the product safe. Now, companies use packaging to make the product different from the alternatives present in the market. Companies need to put the effort into their packaging as the decision of the customer to whether to buy the product or not depends on it. The marketing departments of the companies need to understand that little efforts they put in the packaging are important. These efforts can either make the customers relive their happiness of childhood or can make them quit the product once and for all.